Finance super app GCash has been highlighted in the recent study conducted by RLR Research & Analysis as the #1 digital lending brand in the Philippines in 2024 following the launch of its newest GLoan feature– powered by its official lending arm, Fuse Lending. The study shows that 61% of digital lending users in the country are GLoan users, surpassing 12 other financial apps in the country.
RLR Research & Analysis is a local market research and consulting firm with over 11 years of experience in quantitative research across industries including consumer markets.
According to Fuse Lending president and CEO Tony Isidro, the success of GLoan can be attributed to its focus on providing responsive and meaningful financial services for Filipinos especially for the unserved and underserved sectors who have been historically excluded by traditional financial institutions. Through their initial access to credit via GLoan, it has empowered them to manage finances, build credit history, and enhance their financial literacy.
"We are pleased to see the RLR report, which reaffirms our commitment to drive financial inclusion by serving more of our financially underserved and unserved kababayans. Through GLoan, we are fulfilling our mission of making financial opportunities accessible for all Filipinos, especially those who do not have access to formal lending to help them during rainy days. At Fuse, it has always been our mission to develop innovative and fair lending solutions tailored to meet the needs of every Filipino, especially the unserved and underserved sectors,” said Isidro.
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| 84% of GLoan users are first-time borrowers in the formal credit system, with 6 out of 10 having never used digital loan services before. |
A detailed profile of GLoan borrowers from the same study reveals that 4 out of 10 Filipino borrowers are manual laborers, including factory workers, janitors, and drivers. Additionally, 2 out of 10 borrowers are housewives or househusbands. Notably, 84% of GLoan users are first-time borrowers in the formal credit system, with 6 out of 10 having never used digital loan services before. The study also indicates that a similar proportion of GLoan users have not accessed traditional loan services, such as those provided by banks or the government.
GLoan has allowed them to build their credit by providing them with their first formal loans and ultimately, transforming the way Filipinos access formal lending services. GLoan distinguishes itself by providing customized, accessible and fair loans for millions of Filpinos– thereby, positioning it as the preferred option for Filipinos in need of financial solutions that effectively meet their unique needs.
To date, Fuse Lending has disbursed P155 billion to over 5.4 million unique borrowers with a significant portion of the borrower base belonging to the SME sector. This access not only enhances cash flow and promotes job creation but also contributes to community development and economic growth, demonstrating the transformative potential of financial technology in improving livelihoods across the Philippines.
“Over the last 3 years that we’ve been tracking the Philippine loans category, the exponential growth of GLoan signals the rising relevance of digital loans, especially among the unserved and underserved markets where access to traditional formal loans remains to be a challenge,” RLR Research & Analysis research director Homer Marundan said.
As the Philippines’ most trusted and accessible digital lending brand, Fuse Lending has established itself as a key driver of financial inclusion.
The company’s commitment to empowering ordinary Filipinos, coupled with its innovative loan products, has solidified its position as a leading lending company in the country. Fuse Lending continues to lead the charge toward a more financially inclusive economy.
As GCash celebrates its 20th anniversary, it is committed to bringing digital financial services to more Filipinos.
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